People tend to save more energy if the message they received appealed to them if it implies a norm of energy saving among neighbors compared to messages which asks them to save energy for the planet or money. This simply means that

• Normative group pressure happened in the given situation
• Normative influence is generally not detected compared to informational influences Correct
• Descriptive norms is less likely to influence a person
• Injunctive norms is highly influential to a person